Our raison d-etre is a desire to love earth's oceans. We quite literally adore them. But beyond our Oceans being such magnificent parts of the world, they are also an integral part of the functioning of our planet.
Oceans cover over 70% of the planet. They are our life source, supporting humanity’s sustenance and that of every other organism on earth.
The ocean produces at least 50% of the planet’s oxygen, it is home to most of earth’s biodiversity, and is the main source of protein for more than a billion people around the world. It is also key to our economy, with an estimated 40 million people expected to be employed by ocean-based industries by 2030.
With 90% of big fish populations depleted, and 50% of coral reefs destroyed, we are taking more from the ocean than can be replenished. To protect and preserve the ocean and all the life it sustains, we must create a new balance, rooted in true understanding of the ocean and how humanity relates to it. We must build a connection to the ocean that is inclusive, innovative, and informed by lessons from the past.
Recently, we committed to three of the UN Sustainable Development Goals, 17 goals that were committed to by 15 nations globally. You can read our commitment here.
As part of the declaration of intentions, we committed to Goal 14: “Conserve and sustainably use the oceans, seas and marine resources”, by 2030. We are taking a stand to try and make sure that we love our oceans as much as possible, and this includes carefully selecting the brands and products we partner with. By forgoing plastics and encouraging brands to adopt more sustainable packaging, we hope to minimise our impact on the planet, and this includes our oceans.
This video explores the importance of UN World Ocean’s Day - give it a watch!
As part of our commitment to Goal 14 and all the other UN SDGs, we will continue to provide important and educational blog posts that can help you on your journey towards living sustainably. If you enjoyed this post please do share and tag us on Instagram - it would mean the world to us :)
Happy World Oceans Day! What are you doing for the oceans today?