SPF facts (and fiction)

Maybe you already know this. Sun damage is responsible for an estimated 90% of the aging in your skin.
Think about that. Ninety-percent. That means you can layer active ingredients, retinol, peptides, DNA repairers, Vitamin C, day in and day out, spend hundreds or thousands of pounds on maintaining ‘complexion max’, and none of it will make a substantial difference if you don’t use an effective SPF every day.
Those unfiltered UV rays can damage your cells right down to the DNA and leave you staring at fine lines, blotchy pigmentation, the visible breakdown of collagen and elastin fibres (seen on your face as sagging) – all with an increased risk of skin cancer. That’s why we’re super excited to officially launch an SPF 30 face/neck/hand sunscreen that you can add to your sun protection arsenal. 

Powerful ingredients that deliver exceptional results
By creating a barrier against harmful UV rays with a formula that contains 22% zinc oxide. Other sunscreen ingredients, including yellow passionfruit seed extract, shield the skin from environmental pollution that’s often responsible for clogging pores. Plus, rice extracts result in a matte finish so there’s no greasiness left behind.
What you put on your face to protect it from the sun is as important as using sunscreen to begin with. By using a physical formula as your skin’s defense, it’ll give you coverage without adding silicone or oxybenzone.
Now, lesser SPFs (not ours, obviously) can feel a bit heavy, like they’re suffocating your skin. Some leave an ashy-grey layer, which comes from micronised Titanium Dioxide – an effective sun-reflector that really does work, but a ghostly pallor should be anticipated.
This fabulous new featherlight SPF 30 sinks-straight-in, disappears, protects your skin. 
I need the highest SPF possible, every day
The difference between an SPF 25 and an SPF 50 is approximately 1% (despite the doubling of the sunscreen chemicals). An SPF number tells you how long the sun's UV radiation would take to burn your skin when using the product exactly as directed, versus the amount of time without any sunscreen. (So an SPF 25 is 25X as long and an SPF 50 would take 50X as long.)
An SPF 25 lets about 3 percent of UVB rays in and an SPF 50 allows about 2 percent of those rays through. (The difference, for those fastidious SPFers, is therefore pretty minimal.) Some experts advise wearing more moderate SPF (like 15 or 20) to ensure that you're never lulled into a false sense of sun-damaged security. So you might wear an SPF 20 in a tinted moisturiser if you’re inside working all day, an SPF 30 if you’re in and out (but not for that long a spell) and an SPF 50 on a day when you plan on more extensive exposure!
How often should I use it?
How do I apply?
Shake before applying. Smooth onto clean, moisturised skin every morning as a final, age-preventative step in your daily skincare routine. Wait 60 seconds before applying foundation or powder (or nothing, if that’s what you prefer).
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