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We believe that knowledge is power - so we've created a community Community Area to share more about sustainability, our commitments and small steps that you can do to live more sustainably.
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Here's why sustainability isn’t about perfection
Sustainability is complex. From the term itself arises a whole load of complexity – sustainability has no official meaning, no governing body, no tangible goals. And so aiming to live as ‘sustainably’ as possible means different things to different people. Other terms, such as ‘eco’, ‘ethical’ and ‘green’ have similar issues, leaving the consumer to think ‘what does this even mean’?